tactics

The Role of Public Relations in Advocacy

It’s time for The Brand Ambassadors to roll their sleeves up and tackle the topic of public relations in advocacy. What’s the difference, if any, between advocacy and lobbying? What are the ethical and legal responsibilities for PR pros? This week Merritt and Gary welcome Dennis Willard, President of Precision New Media, to discuss public relations in advocacy and political campaigns.

The Brand Ambassadors - Branding Your Nonprofit

In the world of nonprofits, there are similarities to the marketing and branding efforts of their commercial counterparts.

Similar, but not exact.  

The Brand Ambassadors - Strategically Realistic

Successful people - whether they are in public relations, finance, business startups, government and so on - will always tell you their success depended on having a solid strategy.  However, a lot of them won’t tell have realistic and practical their strategies were. Absolutely every endeavor needs a strategy, but how many of those endeavors built a detailed, overly comprehensive strategy that immediately went into a bookshelf somewhere, never to be seen again.