video production

The Brand Ambassadors - Building Reporter Relationships

The world today is getting noisier and louder every minute.  

The Internet adds content for public consumption every second and it all competes for the attention of all kinds of audiences. In other words, your message has to be engaging and interesting or it’s going to be drowned out.  You have to have a great story to tell.

The Brand Ambassadors - What Goes into Imagery for Business Part 2

In December 2017, Wyzowl, a video production company, conducted its annual state of video marketing study for a snapshot of video’s importance in marketing and branding.  Some of its key findings include:

The Brand Ambassadors - Multimedia and Its Branding Power

Podcasting, video blogs, livestreaming. These are just a few of the multimedia tools available to promote your brand in today's connected world. Join hosts Merritt Allen and Gary Potterfield as they explore the world of multimedia, and the pros and cons of various tools and techniques used to get the word out.

Union Station's Digital Signage Stimulation Aberration

"Content is king" is an overused, but nonetheless valid, expression in the digital signage industry. A signage network can employ 4K, 3D, virtual reality, and who knows what else to attract the attention of the target audience. But after the thrill wears off, the screens better show something relevant or the network will be reduced to cutting edge wallpaper.