Whether your business is small, medium or large, an effective content marketing strategy is an essential element of getting your company and its message noticed. But what is content marketing? How do you develop a workable, practical content marketing strategy? And how do you know if it is working for you or not?
On this week’s show Merritt Hamilton Allen and Gary Potterfield discuss the definitions, strategies and tactics of good content marketing with President of Sword and Script Media LLC, Frank Strong. Merritt, Gary and Frank explore what goes into creating and implementing quality content marketing programs to include content creation, management tools such as editorial calendars and social media management software, and techniques for finding content ideas and resources.
Frank brings considerable experience developing public relations and marketing campaigns and strategies for companies ranging from small businesses to global entities. He explains how content marketing strategies and tactics helped him take his marketing blog and turn it into his PR and marketing services business in Atlanta, GA.
For those looking to improve their content marketing and analytical expertise, Frank recommends the following links for research and training:
- Education: The Content Marketing Institute
- Measure and Find Backlinks: Open Site Explorer by Moz
- Free Analytics Training: Google Analytics Academy
Useful Posts to Read:
- Why Content Marketing and Public Relations Need Each Other
- The 4 Engines You Need to Pull Off Content Marketing Successfully
- B2B Blog Metrics: 4 Effective Categories to Measure Success
- 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]
To check out the full show, you can listen to it by clicking here.
This Week's Guest:
An Army and PR, marketing veteran, Frank has held multiple PR, communications and marketing communications roles in-house with corporations, ranging from startups liked Managed Objects before its acquisition by Novell, to the mid-market companies like Vocus and global organizations such as LexisNexis. He has primarily served B2B clients or employers in segments including enterprise software, SaaS, telecom, manufacturing, legal tech, cybersecurity and a venture capital firm.
Frank holds a bachelor’s in film and TV production from Worcester State University, a master’s in public communication from American University, and a M.B.A. from Marymount University. His professional memberships include the American Marketing Association (AMA) and the International Association of Business Communicators (IABC). You can reach Frank via email, Twitter, Facebook, Google+, Instagram and his website, The Sword and Script.