In December 2017, Wyzowl, a video production company, conducted its annual state of video marketing study for a snapshot of video’s importance in marketing and branding. Some of its key findings include:
- 97% of marketers say video helped increase user understanding of their product or service.
- 81% of people decided to buy a product or service by watching brand's video.
- 81% of businesses use video marketing – up from 63 percent last year.
- 85% of people say they'd like to see more video from brands in 2018.
- 76% of marketers say it helped them increase sales.
- 72% of consumers would rather use video to learn about a product or service.
The numbers don’t lie and your organization or business’ audiences are going to respond better when your marketing and branding efforts include video and other visual information. This week’s episode of The Brand Ambassadors concludes the two-part series on the impact of visual content on your business and its brand. Video expert Scott Webb joins Merritt and Gary to discuss video marketing and how it improves your storytelling abilities.
You can listen to the full episode by clicking here.
This Week's Guest:
Scott Webb’s energy, knowledge and experience with media production, graphic design, and writing make him one of our essential players. Scott has been instrumental in Vox Optima’s largest digital signage implementations, developing efficient work processes, desiging creative motion and still imagery templates and providing an expert interface between IT and PR operations.
A 12-year Navy Veteran, he joined the service as a photographer in 1997 and ever since, he's been cross-training and honing his skills in every communication discipline by shooting imagery, writing articles, and designing graphics for ship, shore and Navy traditional and digital publications as well as producing and anchoring Navy-Marine Corps News, a daily satellite television program presented to a global audience. While a videographer, photographer and digital signage content artist for Naval Sea Systems Command by day, Scott is a puck-stopper extraordinaire by night at DCStreetHockey.com. You can reach Scott via email, LinkedIn, Facebook, and Instagram.
Image: Pixabay, CC0 Creative Commons